There can be a real-estate slump when it comes to houses and real property, but there's definitely no slump in the realm of Digital Real Estate. Buying and selling the web sites has become a huge business and there seems to be no downturn in demand. But just like physical real-estate, flipping digital real estate can just only make you money if you're able to show that your website has great value to a prospective customer and also has a great location! Below are a few guidelines to finding great potential domains, adding value and developing location, location, location!
You're not going to locate an undiscovered empty storefront for sale cheap on Rodeo Drive. By the exact same token, you won't manage to snatch up a great.com domain that's already ranking on the initial page of Google for popular searches. But in the digital real estate world, you are able to potentially look for a bargain empty store front in a back alley somewhere, build it into a valuable property and move it to Main Street!
The very first issue is to discover a domain that's already established or purchase a new domain that works on the good keyword phrase since the domain name. What's a "good" keyword phrase? A thing that targets a comparatively small niche and has a reasonable number of looks for that phrase, yet has low competition to rank on the initial page of that phrase.
As an example, it will be great your can purchase the domain CorvetteRestoration.com. That would be a great niche. There are tons of individuals searching for home elevators restoring Corvettes. That particular keyword phrase receives over 8,000 searches a month in line with the Google keyword analysis tool. Is it available? Not a chance. You're talking #1 Rodeo Drive on the Digital Real Estate address list for the Corvette restoration niche. And everyone else on the initial page of Google for Corvette Restoration are high authority fortresses that you would be foolish to attempt to assault. Dealing with the top of page two is going to do you little good. It's page one or nothing.
But can you discover a less trafficked domain that will still help you well? How about something with 50 or 100 daily searches and low competition? If you will get that property on some back alley and develop it, you may still have a very profitable internet site to market. Let's try something such as 'Corvette World" or "Corvette trader" or even "Corvette frame" ;.While these phrases won't generate the hundreds of daily searches that your original Rodeo Drive page would, the neighborhood remains respectable with between 75 and 112 searches per day during the time of the writing. And the initial page has domains which are a great deal more vulnerable. Provided that your domain has some form of these keywords in it (even with hyphens or in a different order) and it's a.com,.org or.net TLD, you've something you are able to work with.
In addition, I recommend using a keyword research tool to help you find these good potential phrases. I personally use Market Samurai and found these three in several minutes. It gives me the keyword and vital information about the other domains that I will be going against for that first page ranking. You can do it yourself manually with all the current tools Google makes for free, but it will require much, a great deal more time.
Once you've secured that niche domain, (your empty storefront) the next step is to produce it valuable to both human readers and to locate engines. This is the process of slowly moving your digital real estate from the slums to a nice commercial district (i.e. first page for the keyword phrase). This requires two things-
- Good original relevant content
- Backlinks
You can use a free WordPress blog and start to fill it with good original articles relating to your niche. This can be done yourself or you are able to outsource this work to contractors on fiverr.com or oDesk.com. The backlinking arises from posting to outside forums and blogs. Again, you are able to outsource this part provided that you are sure your contractor is using good white-hat methods. Go ahead and put in a light mixture of affiliate links or build a different storefront page. Post-Panda, you can't SEO a typical page that has little content and plenty of links. Google won't like that.
Put in a Facebook page and a Twitter account that's integrated with your website and soon you might find your authority and page ranking rise. Again you are able to outsource the management of the areas of the package. Whilst the page ranking rises you'll start to see increased organic traffic originating from those searches. Soon some affiliate money will quickly flow.
Your Digital Real Estate is currently a viable business property you are able to offer interested buyers. You ought to have a history of back links, increased authority and income. This is really a marketable commodity. A 6 month to yearlong investment can yield a purchase that will typically choose the annual income the web site would make.
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